In a sense, we live in a "new age of Innovation", one in which:
- There is heightened focus on Innovation in various pillars of the economy
- Innovation becomes a systematic science, and is no longer the playing ground of geniuses and mavericks
- Innovation becomes the vehicle for competitive advantage based on various other forces like globalization and technology
Extreme Innovation is an evolving approach that aims to achieve close to 100% results in Innovative ventures
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